Bruno, the Digital Influencer Who Bridged Technology and Nature at COP16 Thanks to Sabio.CX
Executive Summary
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Lumo Media Lab, the innovation laboratory of Caracol Televisión, sought a disruptive and empathetic way to communicate sustainability. Using the generative artificial intelligence technology Sabio.CX, developed by Ayté, Bruno was born, a digital influencer designed to educate, inspire, and connect with young audiences during COP16.
The result: More than a thousand real-time interactions with a unique, warm, and credible personality, setting a new milestone in environmental communication.
About the Client
Lumo Media Lab is Caracol Televisión’s futures lab, where innovation, technology, and digital storytelling come together to create new ways of connecting with audiences.
Their focus is on social impact, sustainability, and the exploration of formats that make complex topics more approachable, creative, and human.
The Challenge
Lumo dreamed of creating a digital character capable of speaking about sustainability—not as a technical expert, but as a friend. The challenge was immense: combining scalability, warmth, and pedagogy in a highly demanding environment like COP16, where thousands of people would be seeking clear and reliable real-time information.
Additionally, the influencer needed to have personality, values, a distinct tone, and validated knowledge. It couldn’t be a generic chatbot, but a true bridge between people and nature.
The Solution
Ayté implemented Sabio.CX, an internally developed generative AI platform that enables the creation of conversational characters with an authentic, secure, and adaptable voice.
Bruno’s optimistic tone was carefully defined—from his “astrological chart” to his responses.
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The solution was deployed through a user-friendly digital channel capable of supporting hundreds of simultaneous users.
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Ayté ensured that the knowledge base was private and secure, with no external dependencies.
With Sabio.CX at its core, Bruno was trained on content curated by Lumo, ensuring a coherent experience aligned with values of sustainability, biodiversity, and culture.
Results Achieved
1,000+ personalized interactions during COP16
Instant and consistent responses, even during high-demand peaks
A single unified consultation channel with a warm and friendly tone
Significant digital engagement with young and environmentally conscious audiences
High levels of trust and emotional connection with the character
Communication without intermediaries: direct, neutral, and purposeful
Client Testimonial
“We wanted people to feel that Bruno wasn’t just giving them facts, but speaking from a place of genuine connection with the planet. Thanks to Sabio.CX and the Ayté team, we now have a character that inspires and educates from the heart.”
— Natalie Vélez, Director of Lumo Media Lab
Conclusion and Next Steps
Bruno is much more than a digital character: he’s a new way to spark conversations about what truly matters. With Sabio.CX as the brain and Lumo as the heart, this case proves that artificial intelligence can also educate, move, and plant the seeds of awareness.
